Rub orange zest into granulated sugar to infuse the flavor.
Using a food processor, chop up 1 cup of fresh cranberries; set aside.
Cream sugar with butter.
Blend in the eggs.
Whisk together the dry ingredients. Toss 2 T. of the flour mixture with the chopped cranberries; set aside,
Blend in the flour mixture and milk alternatively, about 1/2 cup of each at a time, ending with the milk.
Gently fold in the dusted cranberries.
Pour into a parchment paper lined 8" x 8" pan. You may also use a spray to coat pan instead.
Bake at 375°F for 40 minutes.
Allow it to cool slightly in the pan before slicing, if you can wait that long.